Professional Experience
UX Designer
EYStudios (January 2018-Present)
• Developed and executed captivating digital marketing materials, such as emails and social media graphics, for diverse clients in the e-commerce industry.
• Utilized Adobe XD to design innovative websites, adhering to industry best practices, for a range of clients in the e-commerce sector.
• Enhanced website layout, content, and imagery on a monthly retainer basis for multiple clients, ensuring their continued success.
• Produced and maintained company-wide marketing assets, including informational pages, presentations, social media and blog images, and compelling case studies.
Email Marketing Designer
EasyCare (May 2015-December 2017)
• Collaborated with the department to develop compelling HTML communications, effectively conveying an appealing image for dealer marketing initiatives.
• Boosted sales acquisitions and retention for dealerships by implementing B2B/B2C marketing strategies and ensuring constant awareness.
• Utilized Adobe CC to design, code, and arrange content for an average of 50 monthly email marketing campaigns.
• Recommended appropriate type styles and provided suggestions to enhance clarity and impact of headline and body copy, while adhering to OEM brand guidelines.
• Identified and addressed the specific branding requirements of our dealers and department, creating graphic solutions as needed.
Graphic/Production Artist
Universoul Circus (February 2013-May 2015)
• Prepared, managed, and edited files for print and digital media utilizing Adobe Photoshop, InDesign, and Illustrator.
• Demonstrated expertise in creating and modifying an average of 25 marketing/advertising materials per city (26 cities), encompassing billboards, bus ads, web banners, email blasts, coupons, flyers, and television graphics.
• Collaborated effectively with the Trafficking Manager to ensure the timely completion and delivery of projects, meeting all designated deadlines.
• Maintained meticulous organization and archiving of files on the company-wide server in a systematic manner.
Director of Creative Services
Georgia Force (November 2011-August 2012)
• Applied Adobe Photoshop, Premiere, and After Effects to design, manage, and market over 100 projects from concept through completion, including print & digital ads, videos, billboards, email blasts, and media guides.
• Designed and developed graphics and multimedia materials for sales and sponsorship marketing.
• Managed and updated the company website using CMS & Wordpress.
Creative Services Assistant
Georgia Force (February 2011-October 2011)
• Created advertising elements using Adobe Photoshop, Premiere and After Effects.
• Assisted with streaming 8 live games through the internet.
• Assisted in developing, maintaining and managing company web site.
• Conceptualized, created, and executed for advertising campaigns.
Education
Westwood College (2011)
Bachelor's of Science (Visual Communications)